At Aiwibi, our mission has always been rooted in care—for families, for communities, and for the little ones who deserve every chance to thrive. Founded in Sydney in 2013, we’ve built our brand on the belief that small acts of kindness can create lasting change, especially for vulnerable groups navigating life’s challenges.
When we learned about Big Group Hug’s incredible work—supporting children and families in Melbourne and beyond, one essential item at a time—we knew we had found a kindred spirit. Their grassroots approach, powered by 350+ volunteers and a deep understanding of community needs, resonates deeply with our own values. Like Big Group Hug, we believe in rolling up our sleeves to make a tangible difference: no grand gestures, just meaningful action.
That’s why we recently donated $2,000 worth of essential supplies to Big Group Hug. We’re acutely aware that 1 in 6 children in Melbourne lives in poverty—a statistic that hits close to home, as we strive to ensure every child has access to the basics they need to grow healthy and happy. For families like Anna’s, who face impossible choices between diapers, clothing, and toiletries after crises like house fires, these items aren’t just “supplies”—they’re lifelines.
By partnering with Big Group Hug, we’re proud to extend our reach beyond our products. This donation is our way of standing shoulder-to-shoulder with a team that turns compassion into action, ensuring our support reaches those who need it most.
Because at the end of the day, we’re all part of the same community. And together, we can make sure no child goes without.
— The Aiwibi Team